In The Irregular Report: Fluidity, we uncovered in Gen Z a “meme” dynamic,
one that challenges old ideas of originality, ownershop, and authorship; profoundly influencing Gen Zs' attitudes and behaviors. Anchored in a recycle/reuse mentality, this dynamic drives Gen Zs' sustainable consumption, irrespective of climate considerations.
Therefore, The Irregular Report: Regeneration will explore Gen Z and sustainability: What are key qualities
and dynamics of sustainability? How
will it manifest in Gen Zs’ attitudes and behaviors? What impact will this have on
the way they produce and consume? We must reframe sustainability, acknowledging its unparalleled influence on this generation, if we are to better understand Gen Z and the future.