Failed Authenticity
This report looks at "failed authenticity" in the form of an Ariana Grande video and the growing trend we lovingly refer to as "Ho Hum Wholesomeness;" as well as a range of micro-trends such as fashion's Aesthetics of Sustainability, the “Facebook Mom” vibes on social media, and how Gen Zs' true influencers are themselves. Additionally, we dive into Instagram's Process Porn, look at the all-girl Chinese e-sports team, Re-Girls, and music's rising star, Snail Mail aka Lindsay Jordan shares her top things of influence.