Influence Influence



Understanding influence, knowing how 
to build it, and, most importantly, how to 
use it, are critical to effective marketing 
and business strategies. But in the wake 
of Millennial culture, the words "influence" 
and "influencer" are misunderstood and meaningless. The Irregular Report: Influence offers the building blocks to better understand how Gen Zs define influence and the impact it has on their behaviors, 
as consumers and producers. With 450 pages of data, case studies, videos, and editorial, the report demonstrates that if 
you want to get Gen Z's attention, you better understand the global trends of influence.

Gen Z Editor: Amanda Gorman